Innovation at Google
Patrick Copeland on pretotyping: innovators beat ideas, pretotypes beat productypes, data beats opinions, doing beats talking, simple beats complex, now beats later, commitment beats committees.
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Patrick Copeland on Pretotyping and Fostering Innovation
In this interview Diana Larsen speaks with Patrick Copeland on the concept of Pretotyping and how and when it should be used. They discuss the Lean movement, focusing on customer discovery and how Google fosters an intrapreneurial spirit within its workforce.
QCon Keynote: Innovation at Google
Patrick Copeland presents the first three principles of the eXtreme innovation approach based on the Pretotyping Manifesto: Innovators Beat Ideas, Pretotypes Beat Productypes, and Data Beats Opinion.