Amr Elssamadisy is a software practitioner who is also a partner with Gemba Systems working with a group of talented software practitioners helping IT organizations build better software. He helps Gemba's clients find, focus upon and understand their business goals (which aren't always that obvious), then works with them to learn and use the appropriate tools - personal, process, and technical - to reach those goals. Amr is a frequent speaker at software development conferences, regularly writes for the InfoQ and the Agile Journal, and is the author of Patterns of Agile Practice Adoption.