James Vastbinder is the father of five active children and an ISV Platform Strategy Advisor for Microsoft. Since helping found one of the Mountain States largest ISPs during his college years, he has worked for several startups including Global Crossing and BroadVision before landing at Microsoft. So not only does James understand the under workings of the Internet, but he has architected some of the largest brick-and-mortar websites on the Web today. At Microsoft, James has the exciting job of working with both early startup ISVs and mature ISVs alike. James likes exploring new ideas and ways of doing business by pushing the envelope with software ecosystems.