Sedef Gavaz discusses the importance of adapting UX techniques used to the target audience, organization and culture, sharing lessons learned while working in China.
Sedef Gavaz is an agency side UXer working on web, mobile, tablet and software, doing research, strategy and design. Her experience spans international markets, health, finance, professional services, travel, telecommunications, education and the third sector. She has 10 years of experience and insights across UX, research, communication, classification and taxonomy.
UX Cambridge 2011 is organised by Software Acumen, based in Cambridge, England. We specialize in practical events for the software community.The event programme includes over 20 scheduled sessions from experienced UX practitioners as well as an 'open space' stream for unscheduled sessions from participants.