BT

Facilitating the Spread of Knowledge and Innovation in Professional Software Development

Write for InfoQ

Topics

Choose your language

InfoQ Homepage Presentations Adapting UX Techniques to Fit Culture

Adapting UX Techniques to Fit Culture

Bookmarks
25:08

Summary

Sedef Gavaz discusses the importance of adapting UX techniques used to the target audience, organization and culture, sharing lessons learned while working in China.

Bio

Sedef Gavaz is an agency side UXer working on web, mobile, tablet and software, doing research, strategy and design. Her experience spans international markets, health, finance, professional services, travel, telecommunications, education and the third sector. She has 10 years of experience and insights across UX, research, communication, classification and taxonomy.

About the conference

UX Cambridge 2011 is organised by Software Acumen, based in Cambridge, England. We specialize in practical events for the software community.The event programme includes over 20 scheduled sessions from experienced UX practitioners as well as an 'open space' stream for unscheduled sessions from participants.

Recorded at:

Apr 20, 2012

BT