Jeroen van Geel emphasizes the need for creating digital products that have personality, explaining what product personality is, and how it can be achieved.
Jeroen van Geel is founder/chief kahuna of Johnny Holland and the Interaction Director at Fabrique, a Dutch multidisciplinary design agency. You can follow him on Twitter via @jeroenvangeel.
UX Cambridge 2011 is organised by Software Acumen, based in Cambridge, England. We specialize in practical events for the software community.The event programme includes over 20 scheduled sessions from experienced UX practitioners as well as an 'open space' stream for unscheduled sessions from participants.