In this talk, Dan contrasts the traditional top-down and bottom-up approaches with a proven "outside-in" approach based on real life experience - engaging with and listening to our stakeholders. He shows how this can allow us to stay firmly on track, leading to clean code and effective design that provides maximum value to our stakeholders, not just the famous Scrum Product Owner
Dan believes in putting people first and writing simple, pragmatic software. He believes that most problems that teams face are about communication, and all the others are too. This is why he puts so much emphasis on "getting the words right", and why he is so passionate about behaviour-driven development, communication and how people learn.
QCon is a conference that is organized by the community, for the community.The result is a high quality conference experience where a tremendous amount of attention and investment has gone into having the best content on the most important topics presented by the leaders in our community. QCon is designed with the technical depth and enterprise focus of interest to technical team leads, architects, and project managers.
Video stops after 13 mins
Re: Video stops after 13 mins
I just checked and the presentation works fine until the end.
Getting the words right.
Of course it's more than just "words" - but Dan's on to something here.
If you don't understand them - and they don't understand you - then you're doomed.