A perception index and its square peg adapter
Recorded at:
by
Toby Young
on
Sep 17, 2009
|
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Summary
This presentation addresses a key business-technology alignment principal: understanding priorities in terms of business value. Traditional ROI type measurements of business value are expensive, inflexible and boring. A Perception Index (and a necessary "square peg adapter") offers is a lean, appropriate and fun alternative, for a fast changing business.
Bio
Toby Young, CTO at City Index is heavily engaged in understanding how to align techology to a retail facing customer base in a business which is grounded in the principals of financial risk management. Toby was Global Head of Trading Technology at Tullett Prebon, once had to code C++ on a PC in a Faraday cage on the back of an Landrover doing 40 mph on a Military exercise in Germany.
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