Delivering on your Mobile Strategy with APIs

The explosion of mobile phones and the Internet of Things is creating a huge demand for cross-device experiences and (near) real-time access to the secure and scalable data that APIs provide. A good mobile enablement strategy takes into account the various ways employees, customers, partners and end-users interact with your business, and will outline how you will maintain the same experience for these stakeholders at every touch-point.

This white paper looks at:

1) What is an API?
2) The audiences and benefits of mobile enablement
3) APIs as the building blocks for a mobile enablement strategy
4) How some of the world’s leading companies - Coca-Cola, Cisco, TomTom, Expedia - are finding success with APIs for their mobile enablement strategies

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