The true benefits of an SOA are achieved when top-down business goals meet bottom-up IT development, with an SOA governance and management solution, such as an SOA registry-repository, that seamlessly joins the two. The start of any SOA initiative should be better collaboration and communication between business and IT on objectives, processes, implementation plans, and optimization. This whitepaper focuses on Fujitsu's approach to distilling the "essence" of a business into business services that can then be used and governed using a SOA Governance and Management solution.