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InfoQ Homepage Presentations Nordstrom’s 114-year-old Culture in the Tech Era

Nordstrom’s 114-year-old Culture in the Tech Era



Sarah Lake Hagan talks about Nordstrom Technology's new culture code: NorDNA. Hagan starts off by explaining what NorDNA is, how they introduced this concept to their teams, and shows concrete examples of how their employees have embraced this culture to create some inspiring products.


Sarah Lake Hagan, Ph.D. is a Sr. Data Scientist in the Nordstrom Technology People Lab, a group dedicated to creating an inspiring workplace by focusing on culture. Prior to entering the corporate world, Sarah spent a decade in academia researching human behavior and personality.

About the conference

Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

Recorded at:

Apr 23, 2016