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Taming Complexity with Object-Oriented UX
Recorded at:

| by Sophia Voychehovski Follow 1 Followers on Apr 04, 2017 | NOTICE: The next QCon is in London, Mar 4 - 6, 2019. Join us!
46:52

Summary
Sophia Voychehovski discusses all the factors that cause complexity, the three key ways one can wrangle it and object-oriented UX. She talks about how to cheat on our information architecture, reduce the number of moving parts, and stop arguing so much about features and functionality.

Bio

Sophia Voychehovski is the founder of Rewired, a UX studio based in Atlanta. She started Rewired after almost a decade of leading UX efforts for clients such as AT&T, the Australian Tax Office, and Blue Cross Blue Shield. She also served as a leader on the CNN.com UX team, most notably architecting the responsive design that presented results for the 2012 (and 2016) presidential elections.

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