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Open AI for Advertisers: Discover Your Audience
Saket Mengle discusses the Open AI for Advertisers, which is a scalable, ROI positive third-party audience discovery algorithm that is meant to improve the customer acquisition effectiveness.
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Transforming an Advertising Agency - Bringing an Agile Mindset beyond Engineering
David Grabel shows how the advertising division of a company embraced Agile processes to be in sync with the development team which used a three week development cycle.
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Machine Learning on Big Data for Personalized Internet Advertising
Michael Recce discusses how advertising works and what algorithms Quantcast uses to analyze large amounts of data in order to find out what people are interested in.