Jeff Patton talks about his book "User Story Mapping" and the background and approaches to the story mapping process as well as upcoming trends in relation to product management.
Jeff Patton sits down with us at Agile 2013 to discuss how Product Development fits in with Agile, multiple definitions of the term MVP and the origins and uses of Story Mapping.
In this interview, Jeff Patton discusses the Product Owner role and points out that Agile has never been very focused on the customer. While Agile development excels at “delivery”, it struggles to support “discovery” (i.e. defining what the customer really needs). Also discussed are techniques such as Lean Startup and story maps and the importance of defining business value in an Agile context.