Smartphone users are estimated to number 3.5 billion by 2019, and the different usages (mobile is most common during morning commutes and late at night, for example) create new challenges and opportunities. Data collection via our devices, smart-home gadgets and even our cars allows software engineers to offer increasingly personalized user experiences.
Virtual environments can be a rich form of communication, where people can brainstorm, share and discuss ideas, or collaborate on a virtual version of a product. They can also add a new dimension to customer interaction. Games can be used to simulate situations, as an enhancement for learning and teaching complex problems. Ian Hughes talking about mixing the physical world and the virtual world.