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Interview with Ian Hughes on Virtual Environments and Gaming for Product Development by Ben Linders Posted on Aug 05, 2013 Virtual environments can be a rich form of communication, where people can brainstorm, share and discuss ideas, or collaborate on a virtual version of a product. They can also add a new dimension to customer interaction. Games can be used to simulate situations, as an enhancement for learning and teaching complex problems. Ian Hughes talking about mixing the physical world and the virtual world. 1

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