Don Reinertsen outlines the need for using an economic model for development, explaining what that is emphasizing the cost of delay, how an economic model looks like, how to build and use one.
Don Reinertsen is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 3o years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development and one of the leading thinkers in the field of Lean.
For the second time we are launching the GOTO Copenhagen conference in May 2012 after a successful execution in 2011. GOTO Aarhus has been an annual event in Denmark since 1996 and attracts more than 1200 participants (formerly known as JAOO). The target audience for GOTO conferences are software developers, IT architects and project managers.http://gotocon.com/