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Summary
Scott Davis makes a case for metadata or semantic data, pointing out that it is currently used by major websites to improve their traffic or the rank of the pages searched. He is presenting the most common ways to add metadata to a document: RDFa and microformats.

Bio
Scott Davis is the founder of ThirstyHead.com, a consulting company specialized in Groovy and Grails solutions, and the co-founder of the Groovy/Grails Experience conference. He is also the author of “Getting Started with Grails” and “Groovy Recipes: Greasing the Wheels of Java”, and a regular speaker at various conferences like No Fluff Just Stuff, JavaOne, OSCON, TheServerSide, and QCon.

About the conference
Strange Loop is a developer-run software conference. Innovation, creativity, and the future happen in the magical nexus "between" established areas. Strange Loop eagerly promotes a mix of languages and technologies in this nexus, bringing together the worlds of bleeding edge technology, enterprise systems, and academic research. Of particular interest are new directions in data storage, alternative languages, concurrent and distributed systems, front-end web, semantic web, and mobile apps.