The Development of a New Car at Toyota
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Toyota not the only way.
by
Zubin Wadia
Honda, for example, probably has a different value system - it seems that passion & charisma are positive aspects in that system. Take Formula 1 for example - both manufacturers have had long stints but Honda clearly has the edge when it comes to World Championships and race wins (5 championships, 71 wins as an engine supplier, 3 Factory wins).
Toyota, if I remember correctly, has yet to register a race win in 116 attempts with a yearly budget rumored to be in the $200-600M zone. More alarmingly, Toyota hasn't shown itself to be particularly accepting of their F1 shortcomings, neither are they taking any calculated risks. They have repeated, refined and spiraled-up to nowhere. ;)
So, the question that sprung up in my mind is the following:
In a system that has a low tolerance for passion & charisma, can adversity & chaos be easily overcome when encountered? Or would a company that encourages passion & charisma respond & overcome those challenges better?
It is no surprise to me that while GM/Toyota/Ford saw U.S. domestic sales slump, Honda somehow conjured up a sales gain in the first seven months of 2008 (source: Reuters).
Must have been some charismatic leader who spurred them on.
Cheers,
Zubin Wadia
CTO
www.zwadia.com
www.imagework.com
"Business Acceleration through Process Automation."
Re: Toyota not the only way.
by
Tero Vaananen
I can understand why a more subdued and calm leader would be preferred in most situations. They can be wrong as anyone else, but it can be usually caught before things really go wrong. Charismatic leaders can be much harder to keep in check, as they usually carry so much unchallenged support by their own virtue that some natural feedback loops do not exist to correct failures in judgment.




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