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When All Is Going Wrong, the UX Practitioner Can Still Save the Project (to some extent)
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Sophie Freiermuth is a Principal User Experience Consultant at POSSIBLE, London, UK. She is a UX practitioner with a keen interest in technological innovation, development processes and making the digital world better one pixel at a time. As a speaker, she aims to share her knowledge as well as arise interest for UX and users amongst practitioners of neighbouring disciplines (tech, creative).
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