Online Controlled Experiments: Introduction, Insights, Scaling, and Humbling Statistics
Ronny Kohavi shares lessons learned, cultural and scaling challenges conducting hundreds of concurrent online controlled experiments at Bing.
Ronny Kohavi is a partner architect in the Online Services Division at Microsoft. He joined Microsoft in 2005 and founded the Experimentation Platform team in 2006. He was previously the director of data mining and personalization at Amazon.com, and the Vice President of Business Intelligence at Blue Martini Software, which went public in 2000, and later acquired by Red Prairie.
Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.