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A/B Testing Content on InfoQ rss

Articles about A/B Testing rss

Behavioral Analysis for Mobile Apps by Zac Aghion Posted on Nov 24, 2014 Mobile channels are getting more and more important - not only for companies with focus on technology but also for traditional businesses. Consequently, the concepts of website optimization and customer behavior analysis are being transferred to field of mobile websites and mobile applications. The overall goal is to learn more about customer behavior and to adopt mobile applications to it.

Interviews about A/B Testing rss

Christian Legnitto on the Mobile Release Process and Tooling at Facebook by Christian Legnitto Posted on Dec 12, 2013 Christian Legnitto describes FB's release process for mobile apps, how FB has no dedicated iOS or Android teams, A/B testing and the Play Beta program, tools used for the build process, and much more.

Andrew Prentice and Jo Cranford on Testing and Development at Atlassian by Andrew Prentice and Jo Cranford Posted on Sep 26, 2013 Andrew Prentice and Jo Cranford talk about testing and development approaches at Atlassian, in particular the role of Quality Assistance and approaches to effectively testing JavaScript.

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