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Opinions: Why Most Social Software Fail and how to Avoid it
According to Clay Shirky, the success key for social software is “a brutally simple mental model [...] shared by all users”. Referring to it as Shirky’s law, Michael Nielsen analyzes why programmers often fail to obey it. His arguments as well as the discussion that has followed provide interesting insights into pitfalls that need to be avoided for building successful social applications.
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Presentation: Martin Fowler and Dan North Talk Over the Yawning Crevasse of Doom
In this presentation filmed during QCon London 2007, Martin Fowler and Dan North talk about the communication gap existing between the developers and the customers or users. Closing this gap is extremely important in order to create successful software.