Agile Marketing, as a concept, has been talked about quite a lot in the recent past and it is much more than just a hot new buzzword. Bhoomi Mehta takes a brief look at what Agile Marketing is and how it works. She also delves into other aspects that affect marketing processes and projects to understand how they can help your organization get an edge over its competition.
There are dozens of Agile methods nowadays and more and more often we hear about Hybrid Agile, but what does that actually mean? This article provides a view on why it is important to have clarity around the term Hybrid Agile and what it has to mean to make sense. It provides guidance on circumstances when you could use the different kinds of methods.
How do you handle a long list of defects in your project? You don't. If it is not worth fixing a defect right now, it’s not likely that we will find the time to do it later. Also, it becomes more and more difficult over time to correct the defect, so it is cheaper to solve it now. Kirill Klimov explains why you should solve defects right away, or state that you will not solve them.
Ahmad Fahmy provides an authentic retrospective of a large scale agile transformation at a large bank, looking at what worked, what didn't and lessons which can be applied at other organizations. 6
New impetus to performance testing: performance split testing as attempt to make performance testing of web services more dynamic by using real-time production traffic and applying the A/B testing. 3
Pair programming is one of the core techniques of eXtreme Programming and has been shown to be effective for knowledge sharing as well as code quality, but it is a practice that is often not done 3
The book achieving impact through engagement by Si Alhir and and Peter L. Simon explores models on employee and customer engagement to achieve impact in organizations based on increasing engagement.
InfoQ interviewed Dave Snowden about applying leadership models, the Cynefin model and how it can be used for capturing requirements, scaling agile, and sustainable change.
While the definition of Minimum Viable Product may work us into a tizzy, the goal behind it is extremely valuable for product companies: to rapidly learn what your customers want. 2
This article series explains how containers are actually being used within the enterprise.
InfoQ interviewed Suzanne and James Robertson on the "Requirements: The Masterclass LiveLessons - Traditional, Agile, Outsourcing" to get further insights into some of the topics addressed.
In this article the author presents his ideas on what makes a great Scrum team, exploring the Scrum roles and identifying characteristics needed for them to be most effective. 1