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InfoQ eMag: Business, Design and Technology


Digital users have short attention spans. They want to get to where they’re going - and fast. Creating great online user experiences for your audience is no longer a ‘nice to have’, it’s something organizations must invest time and effort into in order to gain - and maintain - a competitive edge.

Traditional approaches to building great software are quickly falling by the wayside. With myriad of smaller, more nimble competitors rapidly entering the marketplace, how will your business innovate, survive and thrive?

This eMag offers readers tactical approaches to building software and experiences that your will customers love. Break down existing silos and create an environment for cross-collaborative teams: placing technology, business and user experience design at the core.

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Business, Design and Technology: Joining Forces for a Truly Competitive Advantage eMag include:

  • Joining Forces for a Truly Competitive Advantage - The list of industries being disrupted by digital technologies is growing. To embrace this new digital world, companies need to change their practices and the way they use technology.
  • Developing a Collaboration Culture - The collaboration of a company and its multidisciplinary units has never been more crucial than now. Everything we make today depends upon our ability to stay current, move nimbly, innovate, engage and delight. Those things are too difficult to achieve without cross-team collaboration.
  • UX - Everyone’s Doing it, Are You? - An estimated 70% of technology projects fail due to a lack of user adoption. Shouldn’t organizations understand their users and product as much as possible in order to prevent this from happening? Ted McCarthy explains how successful organizations emphasize and invest in UX, integrating it into their teams alongside product and engineering, and offers some useful tips along the way.
  • Interview: When Technology and Design Collide, then Collude -  Does design shape technology or does technology shape design? How do these two disciplines work together, and move away from the traditional siloed approach? In this virtual panel Sam Gibson and Ben Melbourne discuss the importance of overcoming adversity between technologists and designers by offering tactical approaches to solving these common issues.

About InfoQ eMags

InfoQ eMags are professionally designed, downloadable collections of popular InfoQ content - articles, interviews, presentations, and research - covering the latest software development technologies, trends, and topics.