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Agile Adoption is Fool's Gold (and other Stories from the Coal Face)
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by Rob Bowley on Jun 28, 2012 | NOTICE: The next QCon is in San Francisco Nov 7-11, 2016. Join us!

Rob Bowley shares lessons learned while doing Agile: Scrum is not that bad, Don’t call it Agile, Doing the right thing vs doing it right, Identify the change agents, Hire good people, etc.


Rob Bowley is Head of Development at 7digital Ltd, a digital media delivery company (primarily music) based in London. Rob played a pivotal role in the introduction of Agile at 7digital starting over 3 years ago and was also heavily involved in introducing Agile at his previous position at BBC Worldwide. He is Co-Programme Chair for Tweeter: @robbowley. Blog:

Software is changing the world; QCon aims to empower software development by facilitating the spread of knowledge and innovation in the enterprise software development community; to achieve this, QCon is organized as a practitioner-driven conference designed for people influencing innovation in their teams: team leads, architects, project managers, engineering directors.

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