Danno Ferrin suggests applying principles used in magic for a better user experience: Consider the Stage and the Audience, Practice, Overcome Objections Before They Arise, Patter and Showmanship, Sleight of Hand, Direction, Simulation, Dissimulation, Anticipation.
Danno Ferrin is a Component Lead Engineer at Intelligent Software Solutions, a government contractor that is quite a change of pace from the startups he previously worked at. In his spare time he works on various open source projects, such as the Groovy programming language and the Griffon application framework. He also is a founder of the Griffon project.
Strange Loop is a multi-disciplinary conference that aims to bring together the developers and thinkers building tomorrow's technology in fields such as emerging languages, alternative databases, concurrency, distributed systems, mobile development, and the web.