In this presentation filmed during QCon London 2007, Martin Fowler and Dan North talk about the communication gap existing between the developers and the customers or users. Closing this gap is extremely important in order to create successful software.
Martin Fowler is one of our industry's most well known thought leaders having had an influence in the adoption of OO, refactoring, patterns, agile methodologies, domain modeling, UML, and XP. Dan North is a principal consultant with ThoughtWorks, where he writes software and coaches teams in agile and lean methods. He believes in putting people first and writing simple, pragmatic software.
QCon is a conference that is organized by the community, for the community.The result is a high quality conference experience where a tremendous amount of attention and investment has gone into having the best content on the most important topics presented by the leaders in our community.QCon is designed with the technical depth and enterprise focus of interest to technical team leads, architects, and project managers.
However, there has to be workshops on a regular basis (perhaps every couple of weeks) between the developers and the business so that the developers get a feel of what the business really wants out of a project.
On other days, the ferry man's duty is translation, adding functional ideas to the business folks and giving them to the developers, so that developers concentrate on their core activities.