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Innovation at Google



Patrick Copeland on pretotyping: innovators beat ideas, pretotypes beat productypes, data beats opinions, doing beats talking, simple beats complex, now beats later, commitment beats committees.


Patrick Copeland is Senior Engineering Director at Google, he created and leads the Engineering Productivity Group. Patrick has over 15 years of experience in software development and testing. During his 11 years at Microsoft he led testing and engineering teams that created real-time micro-operating systems, implementations of XML and cloud search systems.

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Recorded at:

Jul 04, 2011

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Community comments

  • Google is the ultimate Geeky company

    by Udayan Banerjee,

    Your message is awaiting moderation. Thank you for participating in the discussion.

    Who else would think of bidding with (pi) billion dollars for an acquisition of a patent?

  • I barely expected what to see in this video

    by ryan sukale,

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    The kind of information, and should i dare say 'common sense' imparted in this video is something absolutely worth spending 55 mins for. The one important thing that I got from this is to fail fast. Its really pointless to dwell insanely on an idea and then watch it crack. But I would also like to add that what is also insane is to work on an idea for so long that its not you who governs the direction of the progress of the idea, instead the idea gets you carried away into foolishness. I think sometimes one has to just stop doing the right thing and start experimenting, validating , whatever you want to call it, to snap out of the trans that an idea can get you into.

    Awesome presentation. It really hit the bull's eye. It took me completely by surprise because I least expected it to be presented in a manner like this.

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