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Machine Learning on Big Data for Personalized Internet Advertising
Recorded at:

| by Michael Recce on May 18, 2012 | NOTICE: The next QCon is in New York Jun 26-30, 2017. Join us!
53:34

Summary
Michael Recce discusses how advertising works and what algorithms Quantcast uses to analyze large amounts of data in order to find out what people are interested in.

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Bio

Dr. Michael Recce has been managing the Modeling team at Quantcast for the past year. Prior to Quantcast, he lead Fortent’s transaction monitoring and risk assessment systems. For 7 years, Michael worked with financial institutions devising improved methods for detecting unusual activity in financial transaction data. He was a recipient of the Thomas A. Edison Award in 2005 holding 6 patents.

Software is changing the world; QCon aims to empower software development by facilitating the spread of knowledge and innovation in the enterprise software development community; to achieve this, QCon is organized as a practitioner-driven conference designed for people influencing innovation in their teams: team leads, architects, project managers, engineering directors.

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