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Winning Hearts and Minds: Tips for Embedding User Experience in Your Organization
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| by Michele Ide-Smith Follow 0 Followers on Jul 12, 2012 |

Michele Ide-Smith offers 17 tips for embedding UX into an organization by educating colleagues, persuading stake holders on its importance, and through collaboration.


Michele Ide-Smith has worked in web and software development since 1997. After 6 satisfying years of embedding UX in a local authority, Michele moved to Red Gate Software in the SQL Tools Division. Michele is passionate about building her local UX community and co-organizes the Cambridge Usability Group talks. Blogs: and Twitter: @micheleidesmith.

For the second time we are launching the GOTO Copenhagen conference in May 2012 after a successful execution in 2011. GOTO Aarhus has been an annual event in Denmark since 1996 and attracts more than 1200 participants (formerly known as JAOO). The target audience for GOTO conferences are software developers, IT architects and project managers.