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InfoQ Homepage Presentations Winning Hearts and Minds: How to Embed UX from Scratch in a Large Organization

Winning Hearts and Minds: How to Embed UX from Scratch in a Large Organization



Michele Ide-Smith presents the lessons learned in the process of introducing UX principles and techniques into a large organization through a series of small steps.


Michele Ide-Smith has 14 years of experience in web design and development. She has worked for Green Cathedral as a project manager and information architect, with clients that included the Open University, Philips de Pury and Luxembourg, Luminar, Playtex and Daihatsu. Michele worked at Cambridgeshire County Council as Web Strategy Manager, and currently she is a UX Specialist at Red Gate Software

About the conference

UX Cambridge 2011 is organised by Software Acumen, based in Cambridge, England. We specialize in practical events for the software community.The event programme includes over 20 scheduled sessions from experienced UX practitioners as well as an 'open space' stream for unscheduled sessions from participants.

Recorded at:

Feb 21, 2012

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