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InfoQ Homepage Presentations How to Create Genuine Value for Internal and External API Consumers

How to Create Genuine Value for Internal and External API Consumers



Steven Willmott looks at how APIs’ value helps genuine success for an API program and an organization's platform initiatives as a whole, including examples and takeaways.


Steven Willmott is one of the world leading technologists in the API Infrastructure field. He is co-founder and CEO of 3scale Inc. as well as key contributor to community efforts such as the APIStrat conference series, Open API Initiative, APICommons and APIS.json.

About the conference

APIdays is the largest Australian conference dedicated to the business and technology of Web APIs. It brings together business leaders, entrepreneurs and technologists to discuss, collaborate and learn about building the platforms that support new business models.

Recorded at:

Jun 14, 2016

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Community comments

  • A company building product listing API before pricing

    by Amit Modhvadia,

    Your message is awaiting moderation. Thank you for participating in the discussion.

    Regarding the challenge of a company building a product listing without pricing, what is the possible solution for this? Let's take a hypothetical situation of exactly the same problem. In this hypothetical scenario, let's say I strongly recommended to show pricing and make it transaction ready first as it delivered value and benefits early on, but due to the team and organisational politics, it was decided to go with the product listing first. In this scenario, how do you encourage an organisation and the team to see what delivers the most value first?

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