Mike Nolet shares lessons learned scaling AppNexus and architectural details of their system processing 30TB/day: Hadoop, load balancer-free DNS architecture built in GSLB and Keepalived, and real-time data streaming built in C.
Mike Nolet oversees the Engineering and Technical Operations teams, having helped design the AppNexus system that handles over 12 billion ad requests a day. Prior to founding AppNexus, Mike was Director of Analytics and Product Manager at Right Media (acquired by Yahoo! for $850MM in July 2007), where he designed and managed key applications.
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