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Creating Customer-Centric Products Using Big Data
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| by Kriti Sharma Follow 0 Followers on Jul 15, 2016 | NOTICE: The next QCon is in London, Mar 4 - 6, 2019. Join us!

Kriti Sharma talks about how Barclays is solving some of the toughest big data challenges in financial services using scalable, open source technology. He shares case studies in the areas of user experience centric predictive analytics and marketing, personalization of applications and targeted offers, social data analytics and sentiment analysis, open stack and open data collaboration, etc.


Kriti Sharma is the Global Head of Product, Real-time Big Data Analytics at Barclays where she drives open source and also focuses on emerging markets such as Africa. She recently led Product Management for the award winning Mobile Payments app Barclays Pingit. Sharma also focuses on driving Open Data Collaboration across retail, healthcare and financial services.

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