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Uses of Big Data by a Non-Profit Engaged in Conducting Events Funded in Part by Third Party Sponsors
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| by Thomas Grilk Follow 0 Followers on Dec 28, 2016 |
21:27

Summary
Thomas Grilk discusses how a non-profit can efficiently use data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality of its customers.

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Bio

Thomas Grilk is CEO at Boston Athletic Association/Boston Marathon since 2011. Previously business lawyer for many years at Boston law firm and as general counsel for technology companies.

Managing Big Data has become a major competitive advantage for many organizations and hence maintaining a proper analytics platform is vital for an organization's survival. This conference provides insights and potential solutions to address Big Data issues from well known experts and thought leaders through panel sessions and open Q&A sessions.

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