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InfoQ Homepage Presentations Uses of Big Data by a Non-Profit Engaged in Conducting Events Funded in Part by Third Party Sponsors

Uses of Big Data by a Non-Profit Engaged in Conducting Events Funded in Part by Third Party Sponsors

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Summary

Thomas Grilk discusses how a non-profit can efficiently use data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality of its customers.

Bio

Thomas Grilk is CEO at Boston Athletic Association/Boston Marathon since 2011. Previously business lawyer for many years at Boston law firm and as general counsel for technology companies.

About the conference

Managing Big Data has become a major competitive advantage for many organizations and hence maintaining a proper analytics platform is vital for an organization's survival. This conference provides insights and potential solutions to address Big Data issues from well known experts and thought leaders through panel sessions and open Q&A sessions.

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Recorded at:

Dec 28, 2016

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