InfoQ Homepage Presentations The Build Trap
The Build Trap
31:52
Summary
Melissa Perri discusses how to avoid building something for the sake of “building” and not because the customer needs it, encouraging businesses to focus on finding value leading to business goals.
Bio
Melissa Perri is a Product Manager, UX Designer, speaker, and coach. Working with product development teams around the world, Melissa helps them create strategies that satisfy users and drive business goals. She coaches Product Managers to answer two important questions – “Should we build this?” and “Why?” Her clients include Capital One, Spotify, Rovio, Valtech, Plated, Wayra UK, and Levo League.
About the conference
Agile Australia was founded in 2009 as an annual Conference. Since then, not only has the Conference grown to welcome over 1,200 delegates each year as well as high-profile speakers from around the country and the world, but Agile Australia has also become much more than a Conference. AgileAus is a hub for the Australian agilist community and those interested in better ways of working.
Dec 10, 2017