Diana Joseph shows how to practice concept prototyping to avoid building the wrong thing. Prototyping is about working lean, using the smallest investment to generate the greatest amount of learning.
Diana Joseph is Director of the Innovation Enablement Team at Citrix, where she leads efforts to develop a network of customer-focused innovators inside the corporation. She collaborates with the Citrix Startup Accelerator to drive the Innovators Program for external startups and internal innovation teams.
Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.