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Design vs. Data: Enemies or Friends?
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| by Mary Poppendieck Follow 0 Followers on Aug 22, 2015 | NOTICE: The next QCon is in London, Mar 4 - 6, 2019. Join us!
53:01

Summary
Big Design Upfront was considered so evil in the early days of Agile that it acquired its own acronym. But absent the careful thinking of good designers, our systems turn out to be mediocre collections of stuff that customers asked for or the data showed was desirable. It’s time we relearned that great products start with asking the right questions.

Bio

Mary Poppendieck has been in the Information Technology industry for over thirty years. She has managed software development, supply chain management, manufacturing operations, and new product development. Mary is a popular writer and speaker, and coauthor of the book Lean Software Development, which was awarded the Software Development Productivity Award in 2004.

Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

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