Eric discusses the need for strategic thinking an how early design decisions have major impact on the organization and the entire development process. He uses the lens of DDD Strategic Design principles (emphasizing "Context Mapping" and "Distilling the Core Domain") to show how to avoid strategic failures and achieve strategic successes. Winning strategy starts with the domain.
Eric Evans is a specialist in domain modeling and design in large business systems. Since the early 1990s, he has worked on many projects developing large business systems with objects and has shared his experience in the book "Domain-Driven Design," Addison-Wesley 2003. Eric now leads Domain Language, Inc.
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Re: i really, really liked it.
Depressing as heck but the last 3rd gives a shred of hope for the industry
Yes, it does sound like the SOA technique of wrapping Legacy systems, that's hardly a new concept, but with 22 years experience, I don't find any of Eric Evans ideas are new, but I do find it nice that he's bundled them together and is evangelizing the importance of good engineering and design practices and domain modelling in particular.
What I notice is that usually these companies start every 3-5 years such initiatives as described at the beginning of the presentation and end up in the same situation (year 2 usually means the end of it). Due to the fact that after such failures usually the management is also exchanged, it is almost impossible to have any discussion about a different approach...
Re: Yes, but...
The trick is to cut the thing into pieces and have staged deliverables. Sometimes that's not easy, when like you said, all you have is a big ball of mud (or as I like to describe it, a sagging carboard shanty that the users want you to wallpaper, add gold faucets, and hang a chandelier in.)