Facilitating the Spread of Knowledge and Innovation in Professional Software Development

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InfoQ Homepage Presentations Rapid Product Design in the Wild

Rapid Product Design in the Wild



Michele Ide-Smith discusses the benefits and pitfalls of doing live design in front of potential customers and competitors, and challenges faced using Lean UX within a centuries-old institution.


Michele Ide-Smith is a UX designer who loves solving complex problems: from re-designing government and educational services, to creating productivity tools for software teams. She is a Lean UX advocate and likes to work in highly collaborative teams. Michele is currently leading a design team at the University of Cambridge.

About the conference

NorDevCon is an Agile and tech conference held every February in the heart of Norfolk.

Recorded at:

Jun 24, 2015