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Putting the ‘V’ in MVP
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| by Ralf Jeffery Follow 1 Followers on Feb 25, 2018 |

Ralf Jeffery presents building the simplest version of a product, letting the target audience use it, then enhancing it based on the feedback received.


Ralf Jeffery is currently a Senior Consultant Business Analyst at Equal Experts. With over 20 years experience delivering digital user experiences for organizations such as O2, Visa, World Pay, Coutts and Argos, Ralf is passionate about devising new solutions to drastically improve user experience (UX) and ultimately deliver business value. Ralf is a certified scrum master and ISEB practitioner.

Agile Australia was founded in 2009 as an annual Conference. Since then, not only has the Conference grown to welcome over 1,200 delegates each year as well as high-profile speakers from around the country and the world, but Agile Australia has also become much more than a Conference. AgileAus is a hub for the Australian agilist community and those interested in better ways of working.