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NBCU Develops the Critical Need for Technical Agility in Media and Entertainment
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| by Amar Sharma Follow 0 Followers on Oct 05, 2016 |

As the convergence of linear and digital advertising has reshaped the industry, NBC Universal evolved to a CI/CD methodology and became disciplined in the way that product is formulated, prototyped, and iterated upon. Amar Sharma talks about their microservices infrastructure and how the new way they approach software development has equipped them to make better decisions about product investment.

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Amar Sharma, Director of Software Engineering, is currently responsible for leading all custom software development for NBCU’s $9B ad sales vertical.

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