You are now in FULL VIEW

Nordstrom’s 114-year-old Culture in the Tech Era
Recorded at:

| by Sarah Lake Hagan Follow 0 Followers on Apr 23, 2016 | NOTICE: The next QCon is in San Francisco Nov 5 - 9, 2018. Save an extra $100 with INFOQSF18!

Sarah Lake Hagan talks about Nordstrom Technology's new culture code: NorDNA. Hagan starts off by explaining what NorDNA is, how they introduced this concept to their teams, and shows concrete examples of how their employees have embraced this culture to create some inspiring products.

Sponsored Content


Sarah Lake Hagan, Ph.D. is a Sr. Data Scientist in the Nordstrom Technology People Lab, a group dedicated to creating an inspiring workplace by focusing on culture. Prior to entering the corporate world, Sarah spent a decade in academia researching human behavior and personality.

Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

Login to InfoQ to interact with what matters most to you.

Recover your password...


Follow your favorite topics and editors

Quick overview of most important highlights in the industry and on the site.


More signal, less noise

Build your own feed by choosing topics you want to read about and editors you want to hear from.


Stay up-to-date

Set up your notifications and don't miss out on content that matters to you