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Taming Complexity with Object-Oriented UX



Sophia Voychehovski discusses all the factors that cause complexity, the three key ways one can wrangle it and object-oriented UX. She talks about how to cheat on our information architecture, reduce the number of moving parts, and stop arguing so much about features and functionality.


Sophia Voychehovski is the founder of Rewired, a UX studio based in Atlanta. She started Rewired after almost a decade of leading UX efforts for clients such as AT&T, the Australian Tax Office, and Blue Cross Blue Shield. She also served as a leader on the UX team, most notably architecting the responsive design that presented results for the 2012 (and 2016) presidential elections.

About the conference

Software is changing the world. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

Recorded at:

Apr 04, 2017