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A perception index and its square peg adapter
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by Toby Young on Sep 17, 2009 | NOTICE: The next QCon is in San Francisco Nov 7-11, 2016. Join us!

This presentation addresses a key business-technology alignment principal: understanding priorities in terms of business value. Traditional ROI type measurements of business value are expensive, inflexible and boring. A Perception Index (and a necessary "square peg adapter") offers is a lean, appropriate and fun alternative, for a fast changing business.


Toby Young, CTO at City Index is heavily engaged in understanding how to align techology to a retail facing customer base in a business which is grounded in the principals of financial risk management. Toby was Global Head of Trading Technology at Tullett Prebon, once had to code C++ on a PC in a Faraday cage on the back of an Landrover doing 40 mph on a Military exercise in Germany.

QCon is a conference that is organized by the community, for the community.The result is a high quality conference experience where a tremendous amount of attention and investment has gone into having the best content on the most important topics presented by the leaders in our community. QCon is designed with the technical depth and enterprise focus of interest to technical team leads, architects, and project managers.

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