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Precision Measurements in eCommerce
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| by Jennifer Prendki Follow 0 Followers on Sep 02, 2017 |

Jennifer Prendki showcases how precision measurements will allow companies like Walmart to deliver a more personalized experience in eCommerce through the combination of Big Data and hard science.

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Jennifer Prendki's original area of expertise is particle physics, a field aiming at measuring subtle signals through the analysis of vast amounts of data. Before joining the eCommerce industry, she worked as a data scientist both in the financial and advertising industry. She currently leads a team of data scientists and machine learning engineers at @WalmartLabs.

Data Science is an emerging field that allows businesses to effectively mine historical data and better understand consumer behavior. This type of scientific data management approach is critical for any business to successfully launch its products and better serve its existing markets.

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