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InfoQ Homepage Presentations The Product Design Sprint and Test-Driven Design

The Product Design Sprint and Test-Driven Design



Product Design Sprints, an invention of Google Ventures' design team, are intended to improve the chances of making something people want. We want to turn false confidence into validated confidence before beginning an expensive build. Alex Baldwin explains the exercises used in the 5 phases of a Design Sprint: Build, Diverge, Converge, Prototype, and Test.


Alex Baldwin improves the human condition by creating harmony between people and databases. Not to be confused with Alec Baldwin, Alex has been designing for the web since he was 12, and is a designer at thoughtbot. He listens to beats and drinks lattes while he furiously types away at the keyboard.

About the conference

Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

Recorded at:

Nov 15, 2014

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