Facilitating the Spread of Knowledge and Innovation in Professional Software Development

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Product Ownership Is a Team Sport



A number of agile brands downplay the need for business analysis and requirements management on agile projects, putting large store in the role of the Product Owner. Shane Hastie tackles some of the problems this misconception can result in and shows how effective product ownership almost always requires a team with a variety of skills and backgrounds to be effective.


Shane Hastie leads SoftEd's Agile Practice, SoftEd is a training and consulting company working all around the world. Shane's passionate about helping organisations and teams adopt Agile practices. Shane, offering training, consulting, mentoring and support for organisations and teams working to improve their project outcomes. He is a Director of the Agile Alliance and an editor for

About the conference

Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

Recorded at:

Jul 14, 2015