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InfoQ Homepage Presentations The Pursuit of Tappiness – a Case Study in Making Tablet Friendly Websites

The Pursuit of Tappiness – a Case Study in Making Tablet Friendly Websites



Neil Turner discusses how TUI made two websites tablet friendly, what it means to optimize for tablet, how needed improvements were identified and how to ensure that future designs are tablet friendly.


Neil Turner is a freelance UX designer, researcher and trainer. He’s previously worked for a top travel website, international exams group, industry leading UX consultancy, full service digital agency and top ecommerce website. When he's not designing fantastic user experiences (or at least trying to) he likes to share UX ideas, tips, tools and techniques at his blog –

About the conference

You never know where a spark will come from to light an idea. UX Cambridge 2014 is about sharing, not about sitting passively through talk after talk. Our keynotes are the touchpaper that sets your day off.

Recorded at:

Feb 26, 2015

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